I think we can all guess who's at the top of the list, but you may be surprised who follows. College football coaches get paid a lot of money and almost 100% of the time they are worth every penny. A coach means almost everything to a football program, and if you mean almost everything to a football program, you are officially very important to the university itself. Besides profiting from ticket sales, bowl wins, merchandise sales, concession sales, sponsors, and alumni -- a quality program can attract more students as well -- which obviously boosts tuition. Here's the list from USA TODAY of the high paid men that lead our team's to victory, or not.